Publix Business Connection
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How to Become a Retail Product Supplier

Publix strives to meet the needs of our customers better than our competition. Offering our customers the right variety of products is an important key to our success. Our Corporate Purchasing department evaluates each item presented to determine whether or not it should be added to our mix. If an item is selected, the company is contacted and set up as a Publix supplier.

Any company interested in becoming a Retail Product Supplier should follow the steps below to present its item to Publix.

Steps to Become a Retail Product Supplier

  1. Complete a Publix Cost/Promotion Form and a Publix Item Data Form for the product(s) being presented. These forms are used to collect the physical and financial information about the product(s).
  2. Complete a Vendor New Item Initiative Form for the product(s) being presented. This form is used to collect information about the product's target consumer, the marketing resources available to support the product, the product's launch and the associated consumer direct marketing.
  3. If the product being presented is made for consumption by a human or other living creature, complete a Bio-Terrorism Act - Product Sample Form for the samples being provided. This is not required if real product samples are not provided.
  4. Use the Corporate Purchasing Contact List to identify the Corporate Purchasing Buyer responsible for managing the product category of the product(s) being presented. Buyers are the key point of contact for suppliers at Publix. All communication should be directed to the Buyer.
  5. Complete an Appointment Request Form. All appointments must be requested in advance using the Appointment Request Form.
  6. Submit the product forms listed above and the product samples. Please include any additional information the Buyer should know about the product(s) during the initial evaluation. This information may be dropped off with the receptionist at our Corporate Office or may be mailed to the appropriate Buyer. Please be sure to clearly label your package with the Buyer's name so that the information is sure to get to the appropriate individual.
  7. The Buyer or the Buyer's administrative associate will contact the supplier regarding the information presented.

Related Documents

Cost-Pro Form (42 KB)
Publix Item Data Form (104 KB)
Bio Terrorism Act - Product Sample Info Form (20 KB)
Appointment Request Form (29 KB)
Store Lists for Product Demos (107 KB)
Cost Form Instructions (45 KB)
Publix Item Data Form Instructions (403 KB)
Mailing Address (38 KB)
Supplier Policies & Guidelines (195 KB)
Corp Purch Phone List (46 KB)
Vendor Portal Fresh Phone List (37 KB)
Vendor New Item Initiative (25 KB)

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